LOS ANGELES, Aug. 31 — /PRNewswire/ -- As we enter the Fall 2010 selling season around the world, Kitson, the leading global, fashion retailer and one stop shop for the world's A-LIST celebrities, has recently made it no secret of the fact that EMU Australia is now the "must have" sheepskin boot. Over the weekend, Kitson revealed their position on Australia's authentic and premium sheepskin brand – EMU Australia – with the unveiling of their new store windows at two locations. In Japan, on the streets of Shibuya, Tokyo customers were greeted with a window stating, "What's hot now!! EMU BOOTS" and in Kitson, Santa Monica, LA, a window reading "What's hot – EMU Boots, What's not – UGG Boots!"
"EMU clothing and footwear has set itself apart from other sheepskin companies as consumers are becoming more educated about sheepskin. People now understand that most other brands selling sheepskin are either pretending to be Australian or they are using inferior quality materials and copying everyone else's designs," shares Peter Abbott, EMU Australia's CEO of the Americas. "The EMU brand ethos focuses on producing the finest quality Australian sheepskin clothing and footwear. Our premium retail partners around the world like carrying something genuine and unique. EMU is not a brand for the masses."
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Source: centredaily.com
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